Shahrab

Engineering Precision, Built Into the Platform

Shahrab Gostaran Aravand manufactures polyethylene pipes and fittings under five in-house brands — Maxon, Dynex, Neogen, Silent and Gripex — backed by an active R&D department and an ISO 17025-accredited laboratory. With a nationwide network of provincial representatives and a track record running into hundreds of kilometres of installed pipeline, the company needed a web presence and a sales workflow that matched that scale.

The Challenge

Shahrab didn’t just need a catalogue site — it needed to formalise how its representatives across Iran take and process orders, something no off-the-shelf plugin was built to handle. On top of that, five distinct product brands, technical datasheets and downloadable catalogues all had to sit inside one coherent, navigable structure without turning the site into a maze.

Our Approach

We designed a website structured around Shahrab’s five brands and their technical specifications, catalogues and articles, then went further with a custom-built WordPress plugin developed specifically for their sales process: a representative-based ordering system that lets each regional dealer register, place and track orders through their own account rather than by phone or spreadsheet. Product comparison, technical resources and consultation-request forms round out the engineering-first experience.

The Result

Shahrab now runs its representative sales through a system built for exactly how the company works, on a website that presents five product brands, a certified R&D lab and a nationwide dealer network with the same precision the company puts into its pipes.