BaninoCo

A New Chapter, Given a Website to Match

Banino has spent over two decades manufacturing plastic packaging containers — for pharmaceutical, food, cosmetic, chemical and petroleum products — supplying brands like Castrol, Henkel and Evyap from fully automated production lines. When the company’s leadership changed, its old website no longer represented where the brand was headed, and Banino came back to CloudTart, who’d built its original site, with a clear brief: design it again, from the ground up.

The Challenge

A packaging manufacturer’s website is a credibility document as much as anything — the buyers reading it are procurement teams and brand managers deciding whether to trust their product line to this factory. A change in leadership meant the brand’s direction, and the story that website needed to tell, had shifted; the existing site no longer matched either.

Our Approach

We redesigned the site end-to-end around the company’s new direction — a cleaner visual identity, a clearer presentation of its two product lines, and a stronger showcase of the history, capabilities and client relationships that make the brand credible to industrial buyers. As the team that built the original site, we already knew the business; this was a matter of re-presenting it properly for where the company was going next.

The Result

Banino now has a website that reflects its current leadership and direction, while carrying forward the same two decades of manufacturing credibility that built the brand in the first place.