Service & B2B

PayeshMohit

A licensed environmental, health & safety engineering group, given a website structured to run Google Ads campaigns from day one and to carry a serious SEO programme after.

A Technical Company, Built for Google Ads and the SEO Ahead

Mohit Asayesh Alborz is a licensed HSE engineering group — running an accredited environmental laboratory, designing and building wastewater treatment plants, and delivering integrated pest management, all under direct licensing from Iran’s Environmental Protection Organization. The company came to CloudTart with two clear priorities: a website ready to run Google Ads campaigns from day one, and a structure solid enough to carry a serious SEO programme once that groundwork was in place.

The Challenge

Technical B2B services like these live or die on precision — a site has to speak fluently to engineers and procurement teams while still converting a paid click into an actual consultation request. Mohit Asayesh Alborz’s service range spans laboratory testing, treatment-plant construction and pest control — three distinct audiences with three distinct search intents — and every one of them needed its own coherent page rather than being folded into a single generic services list.

Our Approach

We built the site around one page per service line — each with its own clear structure, credentials and call to action — so Google Ads campaigns could point traffic at the exact page a search intent demanded, instead of a generic homepage. The same structure doubles as the SEO foundation: clean URLs, a logical hierarchy and fast technical pages the company can now build an organic programme on top of, service by service.

The Result

Mohit Asayesh Alborz now runs Google Ads campaigns that land visitors on the right service page every time, and it has an SEO-ready site structure to build on as its next phase of organic growth begins.

Google Ads-ready landing structure across every service

Clean, crawlable information architecture for future SEO

Individual service pages for water, soil, air & pest control

Fast-loading technical pages built for lead conversion

Credential & certification showcase (EPO licensing)

Contact and consultation flow optimised for B2B inquiries

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